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Methodology

How we build content

Editorial standards

Every article follows five non-negotiable rules:

  1. Every important claim has a traceable source — peer-reviewed paper, medical society guideline, systematic review, or book by a recognized author.
  2. When evidence is weak or contradictory, we say so. We don’t hide uncertainty to sound more authoritative.
  3. Welcoming tone, no shaming. We prefer "current evidence suggests" over "you should".
  4. Controversial decisions in Myth vs Evidence format. For topics like Mozart effect, sleep training, baby-led weaning.
  5. Fixed disclaimer: nothing here replaces individual medical guidance.

Preferred sources

We give greater weight to:

  • Medical societies: AAP, WHO/UNICEF, SBP (Brazilian Society of Pediatrics).
  • Research centers: Harvard Center on the Developing Child, NICHD, Bucharest Early Intervention Project.
  • Journals: Pediatrics, The Lancet, JAMA Pediatrics, Cochrane Database, Nature, Science.
  • Systematic reviews and meta-analyses over isolated studies, whenever available.

Process

  1. Author researches and writes in PT-BR on a separate branch.
  2. Self-review with reading aloud, on mobile, in dark mode.
  3. (Where applicable) Review by a pediatrician partner via PR. Approval marks the article as "medically reviewed".
  4. EN translation with AI-assisted first draft plus careful human review before publication.
  5. Automatic publication (ISR revalidates within 24h).

Bibliography

Every cited source lives in a central bibliography with DOI or URL where possible. Inline citations (parenthesized numbers) link directly to the entry in the references list at the end of each article.

Conflicts of interest

We don’t accept payment from manufacturers of formula, toys, books, or other infancy- related products to recommend products. Any brand mentions (NAN, Aptamil, Eric Carle, etc.) are editorial and based on documented utility — never on commercial partnership.

If a section includes a commercial affiliation (e.g., Amazon affiliate program for cited books), it carries an explicit disclosure.